Our founder, Shao-Ning Johnny Chou, started BEST in 2007 to pioneer a new business model leveraging technology to transform China’s logistics and supply chain industry.

We are a leading and fastest-growing Smart Supply Chain service provider in China. Our multisided platform combines technology, integrated logistics and supply chain services, last-mile services and value-added services. BEST Cloud, our proprietary technology platform that seamlessly connects our systems with those of our ecosystem participants, is the backbone that powers our integrated services and solutions. Our logistics and supply chain services encompass B2B and B2C supply chain management, express and less-than-truckload delivery, cross-border supply chain management and a real-time bidding platform to source truckload capacity. Our last-mile services include online merchandise sourcing and store management for convenience stores as well as B2C services. In addition, we provide value-added services to support our ecosystem participants and help them grow.

We believe we are well positioned to transform the logistics and supply chain industry in China and capture growth opportunities in the New Retail era, which is the seamless integration of online and offline retail to offer a consumer-centric, omni-channel and global shopping experience through digitization and just-in-time delivery.

Company Values

  • Mission

    • Smart Supply Chain Enables New Retail.
  • Vision

    • Empower Business.
      Enrich Life.
  • Values

    • Customer-First [Exceed expectations of customers and partners]
    • Teamwork [Commit to the success of the team ]
    • Forward-thinking [Pursue excellence and continuous innovation]
    • Trustworthiness [Provide reliability by delivering on promises]
    • Responsibility [Be engaged in and committed to assignments]


  • Awarded 5A-grade logistic enterprise qualification (top grade) by China Federation of Logistics and Purchasing


  • BEST Inc. listed on the New York Stock Exchange
  • Became a member of Security Alliance of E-Commerce Ecosystem
  • Received three prizes of China Logistics Industry Award, "Gold Pegasus Award"
  • Received two prizes awarded by China Electronic Commerce Association
  • BEST Global won "China’s Most Valuable Cross-Regional Overseas Warehouse" by China Cross-border Electronic Commerce Professional Committee, and "Logistics Service Innovation Award" by China (Hangzhou) Cross-border E-commerce Comprehensive Pilot Area


  • Launched BEST UCargo
  • Expanded cross-border services to Australia and Japan
  • BEST Express and BEST Freight released mascots "Dear" and "Carryman"


  • Acquired 360 Hitao and expanded into cross-border logistics services
  • Launched BEST Global; Started to operate in the US and Germany
  • Launched BEST Store+
  • BEST Express was appointed as Deputy Chairman Enterprise of the 2nd Council of China Express Association


  • Won Red Herring Asia’s Top 100 in 2014
  • Won Zero2IPO Group’s Top 50 Chinese Companies Worth Investing in 2014


  • Launched BEST Capital
  • Won Top 500 Enterprise in Zhejiang by the Zheshang magazine for consecutive years


  • Launched BEST Freight through acquisition of Quanjitong
  • Received the title of "High-tech Enterprise" by the Hangzhou government
  • Awarded 4A-grade logistic enterprise qualification by China Federation of Logistics and Purchasing


  • Chairman and CEO Johnny Chou was honored "National Distinguished Experts" by the Chinese government’s Thousand Talents Plan program
  • Awarded "Outstanding Enterprise of 2010" by Hangzhou’s Binjiang District Government


  • Launched BEST Express through acquisition of Huitong Express
  • Awarded 3A-grade logistics enterprise qualification by China Federation of Logistics and Purchasing
  • Awarded "New Carrier of the Year" by Metersbonwe Group
  • Built the first E-commerce OFC in Shanghai and started to provide integrated E-commerce solutions


  • Became a committee member of Zhejiang Supply Chain Association
  • Awarded "Best Quality Partner" from Li-Ning


  • Launched BEST Supply Chain Management
  • Raised US$15 million in Series A financing from Alibaba and Foxconn


  • BEST Inc. was founded in Hangzhou